Gold Prices Soar to Record Highs, Buyers Hesitate While ETFs Gain Popularity

Gold prices have surged past ₹1 lakh per 10 grams, setting an all-time record and dampening demand among traditional buyers. Despite jewellers offering discounts on making charges and special schemes, consumer sentiment remains cautious, with purchases dropping significantly compared to last year’s Akshaya Tritiya. However, gold exchange-traded funds (ETFs) have seen a sharp rise in investor interest, with trading volumes increasing across major exchanges. As inflation concerns persist and global markets remain volatile, investors are shifting toward ETFs as a hedge against uncertainty. Will this trend continue, or will physical gold regain its appeal?