Golden Trade-Offs: Indians Embrace Old-for-New Jewellery Trend Amid Price Surge

As gold prices reach unprecedented heights, Indian consumers are adapting by exchanging old jewellery for new, with such exchanges now accounting for 40-45% of purchases. This shift reflects a blend of cultural traditions and financial pragmatism, as weddings and festive demand persist alongside growing investment in gold bars and coins. Major jewellery retailers report robust revenue growth and are expanding their presence, buoyed by the safe-haven appeal of gold during economic uncertainty. The trend underscores gold’s dual role as both an adornment and a store of value in India’s evolving consumer landscape.

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