Ahead of the MahaKumbh Mela 2025, PhonePe, in collaboration with ICICI Lombard, has introduced a groundbreaking insurance policy specifically designed for devotees attending this monumental religious event. This initiative aims to provide comprehensive coverage for travelers, ensuring their focus remains on the spiritual experience rather than potential mishaps.
Key Points
- Event Details: The MahaKumbh Mela 2025 will take place in Prayagraj, Uttar Pradesh, from January 13 to February 25.
- Insurance Offering: The insurance policy is unprecedented for such a significant event and is available in two plans based on travel mode.
- Coverage: The insurance includes hospitalization, trip cancellations, personal accidents, and more.
- Cost Structure: The insurance costs ₹59 for bus/train travelers and ₹99 for those flying domestically.
- Partnership Significance: The collaboration between PhonePe and ICICI Lombard aims to enhance the safety and experience of millions of devotees.
Event Overview
The MahaKumbh Mela is one of the largest religious gatherings globally, celebrated every 12 years. The upcoming event will feature significant bathing rituals known as Shahi Snan on key dates like January 14 (Makar Sankranti), January 29 (Mauni Amavasya), and February 3 (Basant Panchami). This festival attracts millions of devotees seeking spiritual cleansing and blessings.
Insurance Product Launch
PhonePe, a digital payment platform, has partnered with ICICI Lombard General Insurance to launch an insurance product tailored specifically for the MahaKumbh Mela. Vishal Gupta, CEO of PhonePe Insurance Broking Services, emphasized that this insurance is a pioneering offering for such a major event, aiming to provide peace of mind for attendees.
How to Avail Mahakumbh Mela Insurance?
To purchase the insurance:
- Open PhonePe App: Navigate to the insurance section and select the “Maha Kumbh” Insurance option.
- Review Product Details: Check the specifics of the insurance plan and click “Buy now.”
- Select Travel Plan: Choose a plan based on your travel method and enter the necessary details.
- Complete Payment: After reviewing the information, finalize your purchase.
Mahakumbh Mela Insurance Coverage Details
The insurance policy comes in two variants:
- ₹59 Plan: For travelers using bus or train services.
- ₹99 Plan: For those opting for domestic flights.
The coverage includes:
- Hospitalization: Medical expenses incurred during the event.
- Doctor Consultation: Access to medical professionals as needed.
- Outpatient Treatment: Coverage for non-hospitalized care.
- Personal Accident Cover: Financial protection in case of accidents.
- Loss of Checked-in Baggage: Compensation for lost luggage.
- Trip Cancellation Cover: Reimbursement for canceled travel plans.
- Missed Connecting Flight Cover: Assistance if connections are missed.
- Repatriation of Remains: Support in case of unfortunate events.
Partnership Insights on
Anand Singhi, Chief of Retail and Government at ICICI Lombard, highlighted the importance of this partnership, citing PhonePe’s extensive reach and customer understanding. The collaboration is designed to ensure that attendees can fully engage in their spiritual journey, knowing they are well protected.
Final Takeaways
The introduction of the insurance policy for the MahaKumbh Mela 2025 marks a significant step in enhancing the safety and security of millions of devotees. With affordable and comprehensive coverage options, attendees can focus on their spiritual journey without the worry of unforeseen events. This innovative offering reflects the growing recognition of the need for tailored insurance solutions in large-scale events, setting a precedent for future gatherings.
