Reliance General Insurance is thrilled to launch its latest campaign, “Protection Ka All-rounder,” to promote its unique new product, the Reliance Personal Accident 360 Shield. This campaign aims to showcase the policy’s comprehensive and versatile nature, which provides 360-degree protection to policyholders in India and around the world.
This policy provides comprehensive help to the insured and their family in times of need, covering hospitalization and out-patient bills, as well as personal and financial liabilities such as home, vehicle, and school loans, and arranging for legal assistance, among other things. This comprehensive policy provides all-inclusive coverage for a variety of accident-related eventualities.
By drawing comparisons between the product and characters that are all-arounders in their own right, such as the potato, the cricket player, and the artist, the ad successfully conveys the product’s all-around qualities.
Developed by \a t o m network, the ‘Protection Ka All-rounder’ campaign uses three captivating commercial videos, each highlighting a distinct all-arounder characteristic, to illustrate the comprehensive coverage offered by the Reliance Personal Accident 360 Shield.
The potato, known for its versatility in Indian cuisine, is chosen to represent the insurance policy’s adaptability and capacity to fit into any situation. Just like a potato can improve any dish, the Reliance Personal Accident 360 Shield provides coverage for all aspects of an accident.
The Cricketer: This advertisement portrays a cricketer who can bat, bowl, and field, alluding to the policy’s comprehensive coverage. Just as the cricketer excels in all aspects of the game, the Reliance Personal Accident 360 Shield protects every facet of coverage.
The artist: This advertisement, featuring a multi-talented artist who can act, create, produce, direct, and shoot, emphasizes the policy’s complete nature. It demonstrates how the Reliance Personal Accident 360 Shield can meet a variety of needs and conditions, similar to an artist who excels in various professions.
